Jack in the Box has arguably the best tv commercials in the fast food industry because they're both funny and memorable.
In 1951, a businessman named Robert Peterson opened the first Jack in the Box restaurant in San Diego on the main east-west thoroughfare leading into city. Equipped with an intercom system and drive-thru window, the tiny restaurant served up hamburgers to passing motorists for just 18 cents, while a large jack-in-the-box clown kept watch from the roof.
Jack in the Box expanded outside of California with the opening of its first restaurants in Phoenix, Ariz. Three years later, Jack in the Box expanded into Texas, where it opened restaurants in the Houston and Dallas-Ft. Worth areas.
An investment group, including members of Foodmaker management, completed a leveraged buyout of the company from Ralston Purina in 1985. Foodmaker went public two years later before an investment group, again including members of Foodmaker management, converted the company to a privately owned corporation in 1988. In 1992, Foodmaker again went public, with an offering of 17.2 million shares priced at $15 per share.
Jack in the Box will always be remembered by their spokesman, a clown with a head the shape of a ping pong ball wearing a yellow pointy hat.
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